Netflix will have to cut its library in South Africa to meet local content quotas
Netflix has warned that the South African government’s plan to impose a strict 30% local content quota on streaming video services will likely backfire.
Shola Sanni, the director of public policy for Sub-Saharan Africa at Netflix said that such quotas would likely force the video streaming service it to reduce the size of its library in South Africa.
The alternative is that on-demand content providers would resort to churning out large quantities of low-budget local content to make up their quotas.
Netflix said its business model would always incentivise it to choose quality over quantity. Therefore it would choose to reduce the size of its content catalogue in South Africa before pumping out low-quality local productions.
Netflix has warned that the South African government’s plan to impose a strict 30% local content quota on streaming video services will likely backfire.
Shola Sanni, the director of public policy for Sub-Saharan Africa at Netflix said that such quotas would likely force the video streaming service it to reduce the size of its library in South Africa.
The alternative is that on-demand content providers would resort to churning out large quantities of low-budget local content to make up their quotas.
Netflix said its business model would always incentivise it to choose quality over quantity. Therefore it would choose to reduce the size of its content catalogue in South Africa before pumping out low-quality local productions.