Wow, nice, I'd like to see specs though. What does it run on, Android, Linux? So is it really an ereader or is it a tablet. In my mind a proper ereader requires something like eink triton (colour) or Pixel Qi, screens that refresh aren't ideal for reading long term. It's definitely not eink since it does movies. I imagine it's basically a disabled Android tablet.
*Edit* So far I have figured Android 2.1
7" 400x800 colour TFT touchscreen
Micro SD card up to 32Gb
Built in speakers
Plays audio and opens most book formats
2Gb internal memory
7 Hours between charges with 4 hour charge time **
**That's a killer for an ereader. I love my month on a charge Android 2.1 Nook touch with mono eink way too much.