Cool, different strokes for different folks
Personally, nothing I see in the HTC 10 is a compelling argument to drop the Rand equivalent of $700. For example, the Xiaomi Mi5 offers rear camera OIS (the important camera!), same storage size options, same battery capacity, much more sensible 1080p screen, same chipset - all for ~$250 less). The improved audio is not something I would take advantage of and design is subjective - I don't see anything qualitatively different between the various glass-metal slabs we're shown nowadays.
I'm not a brand-fan though I get people have allegiances \ loyalties.