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Thought that was why they had clearance day in the US to get rid of the old stock for space for the new stock. Why have two days doing the same thing with different names?You should read the history of black friday. Its about retailers clearing old stock as we go into the new year and not making a loss on new items that are still in demand at retail prices.
It's always been that way. Their % discount is always based on the RRP, and not their own selling price. Almost every online retailer does it. Why don't people just focus on what you are paying at the end?