Some of the past generations miners contributed to rising costs. They were also cost conscience though, time to ROI was extremely important with GPU mining being close to its end.Wasn't consumers, it was miners and companies (e.g. Video editing).
Normal consumers buy at a price point, not at a performance level, as long as not burnt by performance.
Companies will buy what they need to do business ofcourse.
However, GPU mining is completely dead now and we have one of the biggest MSRP price increases we’ve ever seen.
Purely from a profit point of view, they could have jacked the prices up even further (at least another $100) and I doubt they would have trouble moving the cards.
We have an example in this thread, but I also know many people first hand, who have to have the best regardless of price. These people were jumping at cards at the peak of scalped prices.
Nvidia has done the calculations. By their estimate the price isn’t going to scare away enough people to outweigh the profit.