Not a bad idea at all. A brands logo says alot about it and its products, and usually sticks in your head longer than the name. Great for those who shop by pretty brand images. Oh, and lets not forget the search-engine impared.
...........exactly what criteria do they use to decide which brands (or companies) are '5 Star' companies. This could be the crunch as to whether this site has credibility (based on integrity and ethics) or just another money making gimmick.
Would be nice if there was a thumbs-down rating system - specifically next to anything with a Telkodemonopolies logo, then we could all rate the Telkodemonopolies logo back down to reality where it belongs as the most hated South African brand.