I believe the problem is that we just don't know if these vodacom products can be used as bolt-on packages on voice contracts. I'm always going on about this! 3G=3G=3G, but as far as I can tell there is big discrepancies in pricing between voice bolt-on deals and 3G modem data deals. I'm sure it all is crystal clear when you are in the industry, but for consumers it can get a bit hairy. I'm hardly even interested any more. I know I pay about R170 for a 300MB a month deal on top of my normal phone contract. But I used to have a 3G modem years ago and I was paying a couple of hundred rand a month for 2GB a month. And 3G modem deals have come down dramatically in price in recent years.
First prize I think for any service provider would be to just provide the following deals:
A: BIS style data deal for phones, modems, tablets (no price difference for any particular device)
B: Per GB 3G data deals in 500mb increments for phones, modems, tablets (all the same affordable per mb base price for all devices)
If in fact Vodacom's deals are like that (option B at least) then awesome! You are providing fantastic deals that any reasonable consumer would have a problem with.
I'm just saying the first prize will go to the SP that makes it's 3G data deals consistent over all devices and thus more intuitive. Anything else just looks like more smoke and mirrors to me.
But why stop there? if I knew that I can use the same deal on my phone, my tablet and a 3G modem and I knew I could use that data from any one of my devices I may be using at any given time or even the same time then I would sign up even if it was more expensive! But no. I have to get a cheap deal for my modem, and then two expensive deals for my tablet and phone. So three separate 3G deals at different per MB prices! Unbearable! The inconvenience is unbearable.
Make it more convenient for me and make 1MB 3G data = 1MB 3G data no matter the device and I will buy. Currently the products available seems to be based on the premise that there are invisible wires following us around in the air, but no - There are no wires. And the damned user just wants to use google to searc, or check mail or something - Not worry about which fictional little invisible wire the data is coming over.
A service should be convenient for the user, not the service provider!