- Oct 17, 2003
I've expressed it over and over again. The overall nuance and message of the advert is good but the message is lost with the under the table dagger to my ribs.To me it all makes sense and fits in.
We agree on it all, we just differ on the interpretation.
"Boys will be Boys" is not an excuse for bullying, it's a shake of the head and a wistful smile at the pile of bodies and limbs causing such a ruckus outside... or a 5 year old launching himself at his dad who pretends to fall over in a massive tackle, both man and child being "boys" in a wrestling match on the floor.
These are the things that are good about "Boys being boys" and should be celebrated as such because it leads to healthy well adjusted adults.
What Gillette has allowed and what the producer slipped in there, is not something I will let slide.