Payfast says 2023 Black Friday spending in SA more "strategic"

Hanno Labuschagne

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Payfast says 2023 Black Friday spending in SA more "strategic"

Online payment platform Payfast says South African shoppers were more strategic in their Black Friday purchases in 2023.

Payfast managing director Brendon Williamson explained experienced Black Friday enthusiasts approached the day with a meticulously crafted strategy, pre-selecting desired products and leveraging price reductions weeks before the retail event.
 
In other words people are "broke".
And combo that with the "super duper Black Friday Speshuls" our benevolent corporate Lords dole out in SA, you have to make the most of what little you can afford to spend.
 
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