The end of spam robocalls — unless you give permission
The Protection of Personal Information Act, often called the POPI Act or POPIA, will prohibit companies from using automated machines to call people without their consent.
This is feedback from Ahmore Burger-Smidt from Werksmans Attorneys, who commented on the impact of the POPIA on spam calls.
Section 69 of the POPIA, which related to direct marketing by means of unsolicited electronic communications, states:
The Protection of Personal Information Act, often called the POPI Act or POPIA, will prohibit companies from using automated machines to call people without their consent.
This is feedback from Ahmore Burger-Smidt from Werksmans Attorneys, who commented on the impact of the POPIA on spam calls.
Section 69 of the POPIA, which related to direct marketing by means of unsolicited electronic communications, states:
The processing of personal information of a data subject for the purpose of direct marketing by means of any form of electronic communication, including automatic calling machines, facsimile machines, SMSs, or email is prohibited unless the data subject—
- has given his, her or its consent to the processing; or
- is, subject to subsection (3), a customer of the responsible party.