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Yes, because Thanksgiving is such a uniquely South African institution.
Last time I checked neither was Halloween but what a fuss all the malls, shopping centers, and little kiddies made about that! Making money is a South African institution but it seems only if they can rip off their customers as much as possible, as proven in the "Black Friday" FAIL sale on Takealot.
When I question the merit of such campaigns I do so on a national scale. Your piddling few grand wouldn't cover the cost of one retailer's printed ad.
I just don't think it's anything to get excited over in a local context, 'tis all.
"Online shoppers spent a record $1.46 billion during the Cyber Monday shopping spree"
It's an online sale most stores had in the US. When was the last time you got a print ad from Takealot or Kalahari? You just send out mass emails to your registered clients or run a few radio commericals, word of mouth spreads quickly when deals are involved.
What is this Internet thing?
While a third (34%) of adults in South Africa now use the Internet, an additional third do not even know what the Internet is, according to new research.
The majority of Internet users are now young, black and live on less than R1,500 a month, according to The South African Network Society Survey. The survey is based on face-to-face interviews with a nationally representative sample of 1,589 South African adults, across rural and urban areas of the country.
The survey found that two out of three Internet users (66%) speak an African language at home, while most have not been educated beyond school level, and four out of ten live on less than R1,500 per month.