Well fully - which is why I think it will pay off rather than "know" - it is a gutsy move and it needs to be backed up by other initiatives and planning.
Ja the twits can jump ship very easily but even with just a 10% retention rate the benefits arise - also with 8ta's catchy tunes and emo adverts they are making a course to compete with VC and MTN in the brandname zone.
8ta's ability to offer convergence by being a subsidiary of Telkom - and several of their products are doing this. Obviously this particular deal offers nothing of the sort in itself - except that 8ta contracts can phone home to a Telkom line for free. My view is not that this makes the case for enterprise users in itself - from my limited looking at the subject the closed user group proposition does - but what it does help with is establishing a case for migrating employees (many of whom are being funded with a Blackberry subscription and on say 30 contracts represents R900 savings a month added to the closed user group savings looks good for a business unit of 60 people etc ...) with contracts from the enterprise to 8ta. Honestly BES at the moment offers no enterprise advantages and of course this product I assume is exclusively for BIS.
What I believe will secure 8ta's name in the game is an uncapped smartphone offer to users who have uncapped ADSL based internet - something I suggested for CellC as well.
Ja the twits can jump ship very easily but even with just a 10% retention rate the benefits arise - also with 8ta's catchy tunes and emo adverts they are making a course to compete with VC and MTN in the brandname zone.
8ta's ability to offer convergence by being a subsidiary of Telkom - and several of their products are doing this. Obviously this particular deal offers nothing of the sort in itself - except that 8ta contracts can phone home to a Telkom line for free. My view is not that this makes the case for enterprise users in itself - from my limited looking at the subject the closed user group proposition does - but what it does help with is establishing a case for migrating employees (many of whom are being funded with a Blackberry subscription and on say 30 contracts represents R900 savings a month added to the closed user group savings looks good for a business unit of 60 people etc ...) with contracts from the enterprise to 8ta. Honestly BES at the moment offers no enterprise advantages and of course this product I assume is exclusively for BIS.
What I believe will secure 8ta's name in the game is an uncapped smartphone offer to users who have uncapped ADSL based internet - something I suggested for CellC as well.
