You obviously never watched the supermarket price comparison video to show the true comparison...
I love how they post the graph the way they do ... Also he could have brought an up to date version
Currently the exchange rate :
Is BAD for exports which is what russia does the most of. it is BAD for companies wanting to sell their products internationally...
is GOOD for imports, which unfortunatly for russian has been minimised due to sanctions and countries not actually wanting to deal with Russia even on non sanctioned commodaties.
There have been some actions to try and bring the currency back to accepted levels ( from a russian pov ). This is evident from currency graphs. I think the methods normally being used to do this are slowly being removed ( gold being sanctioned etc ). In the end if the fundamentals dont change the currency is going to carry on doing what it is doing.
SA learnt the hard way in the past it is unworkable to intervene in the currency markets.
There is a huge disparity between imports and exports. This leads to other problems in the economy which is currently being seen.
Also that disparity means forex has to be accumlated somewhere. Cant be in USD because then it will just be confiscated...
Gold is now also sanctioned which used to be one of the favoured method to create reserves. It also means that Russia's gold reserves have also now been removed from the equation.
As of 22 July 2022, EU sanctions prohibit the direct or indirect import, purchase or transfer of gold, which constitutes Russia’s most significant export after energy, pursuant to Article 3o of Regulation (EU) 833/2014.