SABC advertising revenue has dropped more than its TV Licence income

I can’t even remember when last I watch SABC channels, probably in the early 2000’s. Maybe SABC3 and, once they switched the original SABC1 to SABC2 and did the Madiba Simunye we are one dance things I knew it was only a matter of time.
milking the cow Meme Generator - Imgflip
Cause those who watch your kak don't pay, those that do pay don't watch your kak. So advertising knows those who have money won't be watching
Those who don't pay do so by choice and not because they can't. It's all about knowing your target market but their biggest problem has been canning the most popular shows so overall viewer numbers have dwindled. Now they're canning another of their most popular shows in december.
Why advertise to an audience who cannot even afford a TV license?

Again, turn 98% of SABC channels into what they were pre-1994 and leave a single channel for the masses who cannot afford TV licenses.

Then maybe, and just maybe, will the see a small rise in TV license income as well as advertising revenue again and perhaps even saving the SABC from going bankrupt in total.

Business 101.