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Sanral says that it was never its intention to mislead the public with its advertising – explaining that its just incredibly difficult to audit the exact figures.
Management: Sipho, we need a new report feature for the number of etags sold.
Sipho: Ok, it's done sir, it just echos 1.2m as requested.
Management: Hello ASA, we have proof we have sold 1.2m e-tags, check our new reports.
ASA: Thanks SANRAL, all clear to continue propaganda till the next issue.
Management: Thanks ASA, see you at golf on Sunday, don't forget the 50 year old Whiskey.