Smartphones and tablet PCs to drive advertising revenue

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Smartphones and tablet PCs to drive advertising revenue

The catch-up commuter who uses smartphones, tablet computers and portable media players will become a force in the competitive 2012 electronics market, predicts Deloitte.

 

[Mouse]

Why would this be a threat to free newspapers?
They have an opportunity to switch to a non printed version of their free newspaper and save costs on printing, while getting ad revenue anyway via google etc