Social media measurements that matter

rpm

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Social media measurements that matter

Companies need to tie social media measurement to business metrics that really matter to their organisations, rather than getting caught up in buzzwords such as ‘engagement’, ‘sentiment’ and ‘reach’. That’s the word from Richard Mullins, director at Acceleration.
 

pistolero

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Aug 16, 2011
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The problem is that most marketing departments are unaware of how to tackle the web
 
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