I'm very late to this thread, but this is why people only stick to the bigger guys lie TAL. The more of these stories that come out, the more it'll push customers to Takealot (and later) Amazon.
But also commenting the below from the article ... it's really too late to switch. The damage is done and switching to hold more stock should have happened a year back already
Raru could switch back to a model where it holds more stock in its warehouse to mitigate some of its lead-time woes, but this may require a short-term cash injection for the company to increase its stock-on-hand.