South Africa’s top 10 most valuable brands

[BusinessTech]

South Africa’s top 10 most valuable brands

South African brands dominate in Africa, making up the 10 most valuable brands according to the inaugural Africa 150 ranking by brand valuation consultants, Brand Finance.

 

[genetic]

How is a brand valuable? It's a brand FFS, not a product.

Water is valuable, because you need it to survive. Woolworths is not "valuable". It's an outlet.

C'mon BusinessTech...

 

[Johnatan56]

How is a brand valuable? It's a brand FFS, not a product.

Water is valuable, because you need it to survive. Woolworths is not "valuable". It's an outlet.

C'mon BusinessTech...

Brands do have value, as they have reputation that can be used to sell a product. People will be more likely to pay a slight premium to buy something from WW as there is more of a guarantee, than to buy the same thing from a no name brand where you can't be sure it's any good.

Nvidia has taken that to the next level, they could probably release a potato and market it as the next big thing in gaming and get away with it, same with Apple.

 

[backstreetboy]

How is a brand valuable?

Lol didn't have business economics at school? There's a zillion brands that are valuable. Heck just the Nike swoosh logo or McDonald's arches are valuable. Not to mention Apple...

 

[zoozi]

How is a brand valuable? It's a brand FFS, not a product.

Water is valuable, because you need it to survive. Woolworths is not "valuable". It's an outlet.

C'mon BusinessTech...

Brand recognition is even included as part of goodwill on a business balance sheet you chop.

 

[abzob]

Surprised not to see mybb on the list.

 

[Milano]

How is a brand valuable? It's a brand FFS, not a product.

Water is valuable, because you need it to survive. Woolworths is not "valuable". It's an outlet.

C'mon BusinessTech...