TikTok challenging Facebook in South Africa
The “Big Five” social media platforms in South Africa have been shaken up as TikTok leaps past Instagram into second place and challenges the dominant social network, Facebook, in several segments.
This is one of the key findings of the South African Social Media Landscape 2023 study, released today by brand intelligence consultancy Ornico and market research house World Wide Worx.
The “Big Five” social media platforms in South Africa have been shaken up as TikTok leaps past Instagram into second place and challenges the dominant social network, Facebook, in several segments.
This is one of the key findings of the South African Social Media Landscape 2023 study, released today by brand intelligence consultancy Ornico and market research house World Wide Worx.