Dude, 1984 is a 1949 novel by George Orwell about how messed up things are in the future year 1984. It is about a big brother government that controls all the aspects of society where people live in poverty but are lead to believe things are much better than before (spot a similarity here).
Anyways, in 1984 Apple pulled an extremely clever stunt (I will give them that much - it was brilliant). During the most watched moment on TV, the American super bowl, they aired an ad that plays off in the fictional world of Orwell's 1984. IBM is depicted as Big brother and Apple's freedom runner "shatters" big brother. The ad ends with "why 1984 won't be like 1984"
Read more here :
http://en.wikipedia.org/wiki/1984_(television_commercial)
What is ironic about it that a few years later Apple was using IBM chips in their computers.
EDIT : Not only that, but now they are turning into big brother themselves.
Don't believe everything you buy - especially if you are buying fruits.