I am failing to understand how it is going to be a success. Okay, stadiums will be finished, players will arrive, games will happen and somebody will win. That's the easy part.
But where is the economic benefit for the man in the street? So far all i have heard are rumours about levies for city residents to cough up the short-fall in the construction funding.
Okay, a bunch of tourists are here for two weeks. (Yes, I know that the tournament is a month long but the interest really picks up for the second half). Will that sudden influx add new jobs? And on that, what happens to the guys building the stadia when they're done?
You can't make a bunch of T-shirts and hope to sell them without having the branding police whack you upside the head. And does anyone have a clue what it takes to be an official license holder? Or cost for that matter?
Yep - a few will get stinking rich off this but for most of us there will be no noticeable change.