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While it is no surprise that they won it again, it IS news because of how they continue to use their monopoly position to virtually guarantee that they will always win the rights.
Smaller companies will never be able to grow bigger to compete with DSTV because they get "locked out" every time.
Let's say that there are five slots open for the rights bid to broadcast the Olympics in SA....
DSTV will come along and submit a bid in ALL five slots because they have the cash to do so.
Smaller companies can only afford to bid in one slot due to the expense.
So DSTV locks them out because they win all five bids.
Smaller companies are NEVER able to get a foot in.
This goes on year after year and DSTV keeps raising their premium bundle prices because nobody else can ever get the rights...
The sporting broadecasting companies are happy to do this because it means they get the maximum cash in all 5 slots.
If they restricted a company to just one slot, then they wouldn't get as high cash bids in the other slots - less cash income.
They love the monopolies.