"SuperSport is a South African group of television channels owned by Multichoice and carried on the DStv satellite platform. It is the leading sports provider in South Africa, Africa and, considering its massive amount of content, the world.[1]"
Based on? This:
http://www.ameinfo.com/186518.html
Hardly warrants the title of leading sports provider in the world.
Distribution is not what i am arguing. I am saying as a single network we are a world leader in content. Not subscribers.