Sigh. So close, but no cigar. Maybe they'll trap the uninformed or the rebelious. EveryshOp is part of the Steinhoff/PepKor/JD group, which includes old stalwarths like Incredible Connection and HiFi Corporation. This isn't so much a "competitor" as an attempt to quarter the electronics market to gain market share.
As for pricing, meh. Some things are greatly discounted to attract interest. If you want those things, go ahead and capitalise. If you want anything else, shop around as always. Some items that are NOT on special are significantly more expensive than Takealot and Raru. Case in point:
Wi-Fi 6 (802.11x) wireless protocol Up to 3000 Mb/s Data throughput Bluetooth 5.0 wireless support External dual antennas with stand OFDMA & 2x2 MU-MIMO Support Dual 2.4 GHz & 5 GHz Bands 3 Year warranty
Having experienced Incredible's online shopping experience and being part of Steinhoff this will ultimately fail. Sorry. Takealot succeeded because it was already a popular online shop (Take2) and was scaled using a massive investment.
Free delivery for items over R450-00 with the exception of ... DIY... Sport equipment...
I order a electrical screwdriver which is smaller that a 2L Coke but falls in the DIY category
Is the transport free or cost a extra R300-00?
I order a R2500-00 cricket bat, is the transport free or will I have to pay R200-00 extra?
Some competition never hurts - have they got the endurance to really challenge Takealot remains to be seen as it will 'take-a-lot' to that and they better have the right perspectives in terms of how they are going to run this business as a bricks-and-mortarbusiness is one thing. However, an online business is now a whole different kettle of fish.
Everything said and done I wish them good luck and success...