Takealot Daily Deals price misleading – ASA

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#1
Takealot Daily Deals price misleading – ASA

The Advertising Standards Authority of South Africa has ruled that a Takealot Daily Deals price for a Samsung TV was misleading.

Takealot promoted a Samsung 55-inch 4K Premium Ultra HD Smart LED TV in a Daily Deals promotion for R15,999 – a discount of 40% on the “List Price” of R26,000.
 

Sl8er

Executive Member
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Aug 12, 2010
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#4
There's the problem right there.
If Takealot had any ethics it would become a member of ASA.
What, and risk being slapped weak-wristedly on the hand?
Hell no!
I mean, we all know how effective those limp-wrist-hand-slaps are!

:whistling:
 

SAdata

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#5
Its high time South African companies start acting with some honesty/decency for once. Steinhoff (excecs), KPMG (accountants/auditors), law firms implicated in the independent reports for state entities and now marketers. Are there any South African professionals that are honest!?
 

Prof.Merlin

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#6
The ASA subsequently found that Takealot’s advertising was misleading, and should be withdrawn.
It's a daily the deal. By that time, the deal was probably over and didn't really matter anyway.
 

InfidelGastro

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#14
The general consumer is a very gullible beast and Takealot has every right to take advantage of that. It's easy money and it's all part of the game. It's not as though they're holding a gun to the consumers head forcing them to buy the TV. It's the consumers duty, and responsibility to make sure that they are getting the best deal.
 

Sl8er

Executive Member
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#15
The general consumer is a very gullible beast and Takealot has every right to take advantage of that. It's easy money and it's all part of the game. It's not as though they're holding a gun to the consumers head forcing them to buy the TV. It's the consumers duty, and responsibility to make sure that they are getting the best deal.
Though I agree with you, it's not always that simple.

Like this, for instance:
Your grandma walks into a store to buy some device. The salesman takes full advantage of her lack of knowledge.
It's her fault for really not knowing any better, but hey, fck her for not doing her homework, right?

Grandma goes online and, somehow, gets to takealot's site. She sees this massive discount and, somehow, manages to buy it. Same-same, but different.

See what I mean? ;)
 
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HashiraMadara

Senior Member
Joined
Sep 26, 2016
Messages
982
#17
Its high time South African companies start acting with some honesty/decency for once. Steinhoff (excecs), KPMG (accountants/auditors), law firms implicated in the independent reports for state entities and now marketers. Are there any South African professionals that are honest!?
Black, White, Blue, Pink, Indian whatever This country is corrupt to its core :crylaugh:
 

InfidelGastro

Expert Member
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May 21, 2018
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#18
It's a despicable practice and I'm not condoning it at all but most businesses operate like that. The onus is solely on the potential buyer to decide whether they're getting a bargain or being ripped off.
 

xrapidx

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#19
What is the actual point of ASA? All they do is press releases - and no action is ever taken - the same company can be found guilty of the same tactic numerous times.
 
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