Takealot positioning Superbalist to compete with Temu and Shein

mylesillidge

mylesillidge

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Takealot’s plan to fight Temu and Shein

Superbalist will limit in-house brands sold on its platform and focus on garnering more international labels to fight Chinese competitor Shein for increased market share, Sunday Times reports.

This follows the Takalot Group — comprising Takealot.com, Mr D, and Superbalist — reporting a trading loss of R252 million, which group CEO Frederik Zietsman attributed to Superbalist.
 
Turn back the enshitification clock on your service about 8 years I think.
 
x7razor said:
As if that will help :ROFL: . They will still rob everyone with their ridiculous pricing all about the money they do not give a sh*t about the people.
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If I look at the range on Superbalist and such and on for instance even Amazon it's no wonder they've fallen behind.
 
i thought Takealot were looking to sell Superbalist? Or something along those lines. I dont think that brand has the focus it needs to succeed.
 
mylesillidge said:
Takealot’s plan to fight Temu and Shein

Superbalist will limit in-house brands sold on its platform and focus on garnering more international labels to fight Chinese competitor Shein for increased market share, Sunday Times reports.

This follows the Takalot Group — comprising Takealot.com, Mr D, and Superbalist — reporting a trading loss of R252 million, which group CEO Frederik Zietsman attributed to Superbalist.
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Temu people are not looking for brand names from what I can see, so do not think that will help .

I just looked at jackets on superbalist... either too expensive brand name nonsense, and the other ones are not enough value for what I can buy on Temu.
 
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supersunbird said:
Temu people are not looking for brand names from what I can see, so do not think that won't help .

I just look edat jackets on superbalist... either too expensive brand name nonsense, and the other ones are not enough value for what I can buy on Temu.
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No ****, shame man!
 
The only way Takealot will be able to oppose TEMU and Shein is by lowering their prices on goods AND shipping. If you don't do that then just shut up and take what's coming your way. After all these years you know damn well what buyers want.
 
Takealot is killing all the private businesses out there. They use thier sellers to see the top selling products, then approach the distributors/manufacturers to supply them directly
 
mylesillidge said:
Takealot’s plan to fight Temu and Shein

Superbalist will limit in-house brands sold on its platform and focus on garnering more international labels to fight Chinese competitor Shein for increased market share, Sunday Times reports.

This follows the Takalot Group — comprising Takealot.com, Mr D, and Superbalist — reporting a trading loss of R252 million, which group CEO Frederik Zietsman attributed to Superbalist.
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This is exactly how Superbalist works, even in the normal economy retailers. It is all about their own pockets, money money money. They never will have enough, and when something good comes along that Nirmal households, or even lower classes can get products because it is affordable, the money sharks enters. Shame on you
 
Unfortunately South Africa tend to cater to the slim with all things pretty. For the chubby and middle age, there is absolutely nothing. Superbalist and Takealot clothing is ridiculous and overpriced! You cannot beat Shein. Their variety is too wide and pricing just perfect.
 
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