Takealot refunded around R10 million to Samsung TV buyers after Springboks win World Cup


Who's the Boss?
Staff member
May 24, 2010
Takealot and Samsung cough up R10 million after Springboks win World Cup

Takealot and Samsung will pay over 800 shoppers roughly R10 million in refunds after the Springboks won the 2023 Rugby World Cup (RWC).

Takealot’s BackTheBucks campaign promised buyers of five specific Samsung TV models a full refund if the Boks successfully defended their title as world champions in France.
Takealot are not out the full refund value. I would also assume Samsung have underwritten a portion or all of the promotion, or it was insured by Takealot.
Yeah, I'm sure Samsung is footing the bulk of the bill.