- Aug 11, 2014
You forgot about the other type of customer, the one who only buys when it's below cost. Takealot has gathered too many of those with their and Kalahari's voucher war. It's better to have 1 once off customer than any of those. I don't know what you mean by net price. I like Loot more because they are well priced and have a lot of delivery flexibility. Takealot is still not using postal delivery claiming it's because of last year's strike.
But if they take that loss out of the marketing budget then is it a loss. Instead of spending R1m on advertising they spend it on voucher and when a voucher is used its recovered from the marketing budget.