Tencent is said to slash game marketing budget amid freeze

Bradley Prior

MyBroadband Journalist
Super Moderator
Joined
Oct 16, 2018
Messages
1,807
Tencent is said to slash game marketing budget amid freeze

Tencent Holdings Ltd. is cutting the marketing budget of its gaming division as the business suffers through regulatory disruptions and a slowdown in the Chinese economy, according to an internal memo seen by Bloomberg.

China’s largest gaming company is asking marketing executives to control their cash flow and curtail spending to “endure the hard times together,” according to the letter sent to executives a few days ago.

[Bloomberg]
 
Top