The tremendous growth of Sub-Saharan Africa's biggest TV manufacturer

Daniel Puchert

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Hisense's huge success in South Africa

Chinese electronics company Hisense has excelled in South Africa since opening its local factory, which has become Sub-Saharan Africa's biggest TV manufacturer.

Hisense first entered the South African market in 1996, one of its first major steps in extending its reach to a global market beyond China.
 
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