The woman behind Naked Insurance

Daniel Puchert

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The woman behind South Africa's first spam free insurance company

Sumarié Greybe is one of the three brains behind Naked Insurance, South Africa's first fully online short-term insurance company and one of the only insurers that does zero telemarketing.

Greybe grew up in Centurion and graduated from the University of Pretoria with a BCom Honours degree in Actuarial Sciences in 1994, before qualifying as a specialist short-term insurance actuary.
 
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No spam calls, but they spam the billboards.

Also- why would you choose Naked as the name? It was funny first few times- now it kind of doesn't make any sense anymore for insurance, what does the naked part actually mean in terms of insurance or we just going to make the same joke forever?
 
Naked are a bunch of crooks. It's very easy to sign up, and the rates look great up front, but they do absolutely everything in their power to avoid paying a claim, including fraudulent investigations.
 
Naked are a bunch of crooks. It's very easy to sign up, and the rates look great up front, but they do absolutely everything in their power to avoid paying a claim, including fraudulent investigations.
So similar to most insurers?
 
Also- why would you choose Naked as the name? It was funny first few times- now it kind of doesn't make any sense anymore for insurance, what does the naked part actually mean in terms of insurance or we just going to make the same joke forever?
The way I understand it its just the bare product none of the other fluff that comes with insurance.
Low rates but no bonus, no other arb cover you pay for but never use, no call center agents spamming you every three days for a new product. They are definitely leaner than the other companies.

Naked are a bunch of crooks. It's very easy to sign up, and the rates look great up front, but they do absolutely everything in their power to avoid paying a claim, including fraudulent investigations.
Do tell. Most people seem happy. I remember reading on here one guy crashed his car on the way back from picking it up from the dealership and they paid no problems.
 
Naked are a bunch of crooks. It's very easy to sign up, and the rates look great up front, but they do absolutely everything in their power to avoid paying a claim, including fraudulent investigations.
Hasn't been my experience.
What happened that they investigated?
 
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