Broadband, whether fixed or mobile, should be billed on a per-usage basis or via reasonably priced bundles, but under no circumstances should be uncapped, says Altech Technology Concepts CEO Wayne de Nobrega.
“The idea of uncapped is great, but when the service is offered, it is chased by abusers,” says De Nobrega. “People don’t look at it as allowing them to behave as they normally would without fear of running out of data. They want to see how much they can get.”
No uncapped ADSL from Telkom
Dr Brian Armstrong - 7 April 2011
Telkom has no immediate plans to launch uncapped broadband products based on its asymmetric digital subscriber line (ADSL) copper network, despite growing competition in this space from rivals like MWeb.
That’s the word from Brian Armstrong, Telkom’s senior managing executive for enterprise markets. Armstrong says fewer than 3% of Telkom’s customers on Telkom Internet’s 9GB ADSL package use up their caps. “This suggests [uncapped broadband] is a niche product. The bulk of our subscribers would end up subsidising a niche product.”
Former Cell C CEO Jeffrey Hedberg said in early 2008 that “3G is hype and we won’t fall prey to hype,” arguing that there is no business case for 3G.
Mobile broadband is extremely important for any mobile operator, and Hedberg’s decision definitely had a negative impact on Cell C’s ability to compete against Vodacom and MTN. Less than two years after Hedberg’s comments, Cell C invested billions into a 3G network to stay competitive.
This MONKEY is the reason I left Cell C for MTN,at that point in my life I was almost a brand abassodor for Cell C and I still moved because I realised Cell C was never going to get 3g!
They should sue this dude for royally f-ing up Cell C's growth prospects,what a dud!
I'm now on MTN contract for over 8 years and have literally given them thousands EVERY MONTH.Add that up together with all the other customers they lost and new ones they didn't gain and its tons of cash that was theirs but was just thrown away because of a non innovative twit.
Great article RPM. I've really been enjoying reading MyBB this last month. There is some great journalism taking place, and a no-nonsense attitude to stating the facts no matter who feels uncomfortable or hurt by it. My only gripe is all the airtime that Captain Obvious (AKC) was given on MyBB 2 weeks ago for spewing pointless crap almost everyday for a whole week.
Former Internet Solutions executive Justin Spratt wrote in April 2010 that “there are technical reasons why ‘uncapped’ isn’t what most think it is. Overseas experience tells us that uncapped products are not the future … The better solution is higher capped products that provide excellent user experiences.”
The fact that Siphiwe Nyanda's 'prediction' was taken serious at all is a bit of a joke. Every government affiliated organisation will deny everything until they are ready to come out with the news themselves - No matter how much later. That just the way it is. You can practically bet on 90% of points the gov denies being fact. It's called PR.
All this stuff on capped vs uncapped. When someone decides to offer 100GB for R199 then we can talk about capped being a proper competitive option for residential ADSL, until then uncapped is by far the best option (excluding businesses/professionals who need high throughput for specific protocols only). Hell 50GB for R199 would be be in the ballpark as well.
I have the nightrider package from Cybersmart, and although I am capped (during normal hours) at 15gig/month, the fact that the line is totally, and completely unshaped is brilliant. I agree that uncapped would be great, but I cannot deny that there are definite advantages to unshaped. It all depends I guess on what your specific needs are.
Wayne de Nobegra has since said (at the 2011 MyBroadband conference) that he wasn't quoted entirely accurately. People naturally claim that all the time, but he did set the record straight with his more lengthy take on uncapped.
In short: he feels the breakage model uncapped is built on is unfair.