This graph shows what happened to DStv when Netflix launched in South Africa

[Liam_Selby]

This graph shows what happened to DStv when Netflix launched in South Africa

MultiChoice has made no secret of the fact that DStv is under pressure thanks to Netflix’s popularity in South Africa.

Naspers chairman Koos Bekker previously said MultiChoice is struggling against Netflix, which he perceives as a major threat to the company.

 

[Polymathic]

In that time, DSTV prices raised from R779 for premium to R899.

 

[Nick333]

It looks very much as though DSTV continued to lose subscribers at the exact same rate as before the Netflix launch, so it would seem that absolutely nothing happened when Netflix launched here.

 

[Enzo Matrix]

It looks very much as though DSTV continued to lose subscribers at the exact same rate as before the Netflix launch, so it would seem that absolutely nothing happened when Netflix launched here.

This

 

[Dimpie (COMPUTEK)]

Nothing shocking

 

[graybeard]

Yup. I don't think it's due to Netflix either. It's their "let's keep on charging them more while actually giving less" that's doing them in.

Interesting that no-one locally has picked up that while subscription fees have been rising, actual content viewing time has been decreasing due to more and more time being taken up with ads. Just like their now-struggling counterparts overseas, who have been blasted for their efforts to stuff more ads into every viewing hour, whether by editing down programs or speeding them up to ensure maximum commercial load.

 

[Aquila ka Hecate]

I don't understand how that headline was derived from that graph.

 

[Lupus]

Yup. I don't think it's due to Netflix either. It's their "let's keep on charging them more while actually giving less" that's doing them in.

Interesting also that no-one locally has picked up that while subscription fees have been rising, actual content viewing time has been decreasing due to more and more time being taken up with ads. Just like their also now-struggling counterparts overseas, who have been blasted for their efforts to stuff more ads into every viewing hour, whether by editing down programs or speeding them up to ensure maximum commercial load.

Don't watch live TV so the ads are about the same.

 

[Nick333]

I don't understand how that headline was derived from that graph.

It occurs to me that they're using one data point per year and plonking the Netflix logo in the middle of 2015, but Netflix launched in 2016 which makes their case even weaker since their subscriber losses level a bit after 2015. It actually seems to prove that Netflix helped stem DSTV's losses.

What gives MyBB? Why are you punting this MS BS?

 

[Chrisliz]

This graph shows what happened to DStv when Netflix launched in South Africa

MultiChoice has made no secret of the fact that DStv is under pressure thanks to Netflix’s popularity in South Africa.

Naspers chairman Koos Bekker previously said MultiChoice is struggling against Netflix, which he perceives as a major threat to the company.

All i have to say dstv, you dont have to be a rocket scientist to work out that your pricing i ridiciculously high for the rubbish that you are shoving down our throats. Wake up.

 

[ArtyLoop]

*YAWN* who cares about MonoChoice... Honestly..

 

[Polymathic]

It looks very much as though DSTV continued to lose subscribers at the exact same rate as before the Netflix launch, so it would seem that absolutely nothing happened when Netflix launched here.

Yeah the reality this is due to their annual price increases and Monochoice using Netflix as a scapegoat. Looks like MyBB fell for it hook line and sinker.

 

[Adeptus Mechanicus]

Pretty much what I've always believed, i.e. that DSTV has been on the decline prior to significant Netflix uptake (likely as a result of the price increases/economic downturn) and that post-Netflix that decline has continued at much the same rate.

Netflix simply isn't a replacement for DSTV (unfortunately) and will never be one until the monopoly on live sport broadcasting is broken.

 

[bwana]

DSTV... the trophy wife who suddenly needs to get a job and earn a living.

 

[Enzo Matrix]

Still taking bets. 5/1 that they will still increase prices as usual

 

[Adeptus Mechanicus]

Still taking bets. 5/1 that they will still increase prices as usual

More than likely. They are already at the point of hitting a psychological barrier of R1000p/m for Premium. Once it exceeds that I suspect we'll see a sizable increase in cancellations/downgrades.

 

[Polymathic]

Still taking bets. 5/1 that they will still increase prices as usual

They probably not going to increase the price of premium or the PVR fees . All other packages will get the usual increase.

 

[Enzo Matrix]

They probably not going to increase the price of premium or the PVR fees . All other packages will get the usual increase.

Lol, care to wager? Their shareholders will not allow that

 

[WaxLyrical]

DSTV... the trophy wife who suddenly needs to get a job and earn a living.

Trophy wife is usually hot. DSTV is not.

 

[bwana]

Pretty much what I've always believed, i.e. that DSTV has been on the decline prior to significant Netflix uptake (likely as a result of the price increases/economic downturn) and that post-Netflix that decline has continued at much the same rate.

Netflix simply isn't a replacement for DSTV (unfortunately) and will never be one until the monopoly on live sport broadcasting is broken.

Nobody said one has to confine themselves to only having Netflix. It's Netflix + the whole internet, in fact my problem is too much content.