READ!!! With COMPREHENSION!!!
London (CNN Business)Thomas Cook's dramatic
collapse follows years of mismanagement at the tour operator and a failure to keep pace with online rivals.
Brexit didn't help either.
Analysts say it was one of several factors that led to the 178-year old travel company's demise, which has left 150,000 UK holidaymakers
stranded abroad and cost thousands of employees their jobs.
Brexit hits travel spend
Richard Branson, founder of the Virgin Group, said in a blog post that the steep drop in the value of the pound following the 2016 Brexit referendum had piled the pressure on the heavily indebted and "struggling" Thomas Cook.
"All of the travel industry costs are in dollars — for example fuel maintenance and airplane leasing. With the weaker pound, the cost of everything has skyrocketed. For Thomas Cook, this has proved terminal," Branson said, adding that he was "saddened" to see the end of "the pioneer of organized travel."
The roughly 20% fall in the pound's value also meant less spending power for UK travelers abroad. That led them to demand better deals, independent aviation analyst Chris Tarry told CNN Business. This hurt margins at Thomas Cook, which sold flights on its own airline, along with hotel rooms, from brick-and-mortar stores.
"Brexit squeezed demand and made what Thomas Cook were trying to upsell on — that is, the heritage and service — less relevant to consumers. With a less ideal cost base, they couldn't compete simply on price with new entrants," said Richard Clarke, an analyst at Bernstein.
Thomas Cook said in its annual Holiday Report in 2019 that fluctuations in the value of the pound had reduced demand for travel to countries that use the euro. All the while, it has been fighting competition from online booking agencies and discount carriers.
One more problem: Continued uncertainty over Brexit had scared away some potential customers.
"There is now little doubt that the Brexit process has led many UK customers to delay their holiday plans for this summer," Thomas Cook chief executive Peter Fankhauser said in an earnings statement in May.
Thomas Cook's dramatic collapse follows years of mismanagement and a failure to keep pace with online rivals. Brexit didn't help.
edition.cnn.com
One of a bunch of factors!!! I'm not a bleeding idiot, unlike some of the ardent 'experts' who like to argue with me.