Yeah that's why so many people are using it.
I have to say something here
I'm in the mobile industry and have had every OS, and virtually every manufacturer in terms of handset
One thing about Windows users, is many are those who want to get things done from a work perspective. Decent spec windows devices from a productivity point of view will rip both Android and IOS devices to shreds
The problem is people who use Droid and Ios devices, have this mindset that you need to have at least 100 apps installed, while windows owners have the essential ones installed and that can be like 3 to 8 at most
Windows devices were never created to be used in the way Apple and Android users use them.
The Surface devices are unbelievable, but their pricing is the reason not many people will have them. If they were affordable, I can guarantee you, people would sit up and take notice.