Exactly! If not many folks are selling their cap, i.e. more buyers than sellers, then it should skew in favour of sellers.Supply and demand. Not a lot of voucher cap selling going on.
But supply and demand isn't at play here. People are told what they should buy or sell at.
I like the framing of this as opportunity cost, but "Everything is worth what its purchaser will pay for it."BUT. the seller is selling voucher allocation cap, it has less worth than the ebucks. At the end of the day the seller can just let the month pass and loose that months cap or sell it and it can be used. Its a pretty fair split for not much effort.
Also the ebucks the seller gets could be used in the future for 40% off deals so that the win for them
The folks who need to buy other people's caps are people earning plenty and sitting with surplus eBucks each month. i.e. just as every seller can't use their cap when the month is gone, each buyer cannot get additional discount vouchers next month by holding onto those eBucks, if they're persistently earning more eBucks than their own cap. They face rapidly diminishing returns. So this should swing the balance back. How much more effort is it for the buyer than for the seller to perform the transaction?
I agree that with the new app deals this means the utility of eBucks themselves has risen, but again - people still believe in some fixed price handed down from above. How are eBucks still going for 10c in a market where you can buy a macbook at 40% off?
My sense is that instead of an equilibrium price emerging in the marketplace - sellers falsely believe that they must offer the "guide price" set by the forum deities. Likewise a buyer will turn up their nose at any offer over the "guide price" - but this price fixing benefits one of these parties disproportionately - the bigger fish.
My 2eB on the matter anyway. As you were.