Top 10 'most valuable' car brands

[FiestaST]

The top 10 global automotive brands for 2015:

1 Toyota
2 BMW
3 Mercedes-Benz
4 Honda
5 Volkswagen (#dieselgate)
6 Ford
7 Hyundai
8 Audi
9 Nissan
10 Porsche

http://www.wheels24.co.za/News/Top-10-most-valuable-car-brands-20151006

 

[Jet-Fighter7700]

why is Porsche/audi listed separate from VW when kia isnt listed and hyundai is?

 

[Agent_Smith]

Volkswagen?! Now you're just blowing smoke...

 

[Mike Hoxbig]

why is Porsche/audi listed separate from VW when kia isnt listed and hyundai is?

What are you asking? Kia didn't crack the top 10. Or at least that's how I read it...

 

[pinball wizard]

why is Porsche/audi listed separate from VW when kia isnt listed and hyundai is?

Because although some manufacturers own more than one brand, the list is of the brands, not the holding companies of those brands.

 

[Jet-Fighter7700]

Because although some manufacturers own more than one brand, the list is of the brands, not the holding companies of those brands.

ahh got you,
sorta makes sense,

as audi and Porsche both belong to VW, that part looks odd

 

[FiestaST]

And the world’s most valuable car brand is…

The 2017 version of the BrandZ Top 100 Most Valuable Global Brands study has been released, with Toyota retaining its place at the summit of the automotive segment.

Now it its 12th year, the report – which is published by WPP and Kantar Millward Brown – is billed as the world’s “most comprehensive study into brand value”. This year, Google, Apple and Microsoft take the top three places overall.

In 2017, Toyota again tops the automotive table with a brand value of $28,7-billion (a 3% decrease year-on-year), placing 30th overall. Next on the car brand list is BMW (35th overall), with German rival Mercedes-Benz (40th overall) close behind in third.

Ford, Honda, Nissan and Audi claim fourth, fifth, sixth and seventh respectively, while Tesla (up from last year’s tenth place, when it knocked Volkswagen off the list) nabs eighth ahead of Land Rover in ninth. Porsche takes the final spot on the table.

World’s most valuable car brands 2017:

1. Toyota: $28,7-billion
2. BMW: $24,6-billion
3. Mercedes-Benz: $23,5-billion
4. Ford: $13,1-billion
5. Honda: $12,2-billion
6. Nissan: $11,3-billion
7. Audi: $9,4-billion
8. Tesla: $5,9-billion
9. Land Rover: $5,5-billion
10. Porsche: $5,1-billion

http://www.carmag.co.za/news_post/and-the-worlds-most-valuable-car-brand-is/

 

[kripstoe]

And the world’s most valuable car brand is…

The 2017 version of the BrandZ Top 100 Most Valuable Global Brands study has been released, with Toyota retaining its place at the summit of the automotive segment.

Now it its 12th year, the report – which is published by WPP and Kantar Millward Brown – is billed as the world’s “most comprehensive study into brand value”. This year, Google, Apple and Microsoft take the top three places overall.

In 2017, Toyota again tops the automotive table with a brand value of $28,7-billion (a 3% decrease year-on-year), placing 30th overall. Next on the car brand list is BMW (35th overall), with German rival Mercedes-Benz (40th overall) close behind in third.

Ford, Honda, Nissan and Audi claim fourth, fifth, sixth and seventh respectively, while Tesla (up from last year’s tenth place, when it knocked Volkswagen off the list) nabs eighth ahead of Land Rover in ninth. Porsche takes the final spot on the table.

World’s most valuable car brands 2017:

1. Toyota: $28,7-billion
2. BMW: $24,6-billion
3. Mercedes-Benz: $23,5-billion
4. Ford: $13,1-billion
5. Honda: $12,2-billion
6. Nissan: $11,3-billion
7. Audi: $9,4-billion
8. Tesla: $5,9-billion
9. Land Rover: $5,5-billion
10. Porsche: $5,1-billion

http://www.carmag.co.za/news_post/and-the-worlds-most-valuable-car-brand-is/

Interesting, although I'm not sure about the methodology used. Charts and report below.

http://wppbaz.com/charting/29

http://wppbaz.com/admin/uploads/files/BZ_Global_2017_Report.pdf

 

[FiestaST]

Top 10 most-valuable car brands in 2017

Toyota has retained its title as the world's most valuable car brand in the annual BrandZ Top 100 Most Valuable Global Brands Study.

It's the ninth time that Toyota has topped the automotive category in the report's 12-year history.

Conducted by Millward Brown, the study lists values for the world's largest corporations taking into account how brands resonate with buyers, and whether they offer the benefit of different and trendsetting products and features.

A total of 10 automotive brands featured on the 2017 global 100 list, with the second and third place positions being awarded to luxury marques. Technology brands dominated the BrandZ 2017 list comprising 54% of total .

Top 10 most-valuable car brands 2017:

1 Toyota - $28.6-billion, 30th in top 100 list
2 BMW - $24.5-bn
3 Mercedes-Benz - $23.5-bn
4 Ford - $13-bn
5 Honda - $12.1-bn
6 Nissan - $11.3-bn
7 Audi $9.3-billion
8 Tesla $5.8-billion
9 Land Rover $5.5-billion
10 Porsche $5.1-billion

Insights from the BrandZ 2017 report reflect the growth of experimentation with alternate energy sources and autonomous driving, and further technological integration into vehicle design by manufacturers.

The report additionally pointed out the shifting trend of consumer preference towards SUVs.

http://www.wheels24.co.za/News/worlds-most-valuable-car-brands-toyota-remains-no1-20170606

 

[FiestaST]

Toyota ranked top motor company in worldwide brand survey

Toyota has been ranked the top motor company in the annual BrandZ Top 100 Most Valuable Global Brands Study. This marks the ninth time that Toyota has topped the automotive category in the report's 12-year history.

Conducted by market research firm Millward Brown, the study lists values for the world's largest corporations by considering brand saliency, taking into account how brands resonate with buyers, and whether they offer the benefit of different and trendsetting products and features.

Along with being the top automotive company Toyota ranked 30th overall amongst all segments – right between Louis Vuitton and Walmart – with a brand value of $28.7-billion. BMW was the second-highest ranked automotive company in the survey with a brand value of $24.5-billion, ahead of Mercedes-Benz ($23.5-billion), Ford ($13-billion), Honda ($12.1-billion), Nissan ($11.3-billion), and Audi ($9.4-billion).

Technology giants Google ($245.6-billion), Apple ($234.7-billion), Microsoft ($143.2-billion), Amazon ($139.3-billion) and Facebook ($129.8-billion) took the overall top five places in this year's survey.

http://www.iol.co.za/motoring/toyota-ranked-top-motor-company-in-worldwide-brand-survey-9630215

 

[FiestaST]

And the ‘most appealing’ car brand of 2017 is…

You’ve no doubt have heard of JD Power. Indeed, you’ll likely already have read the results of its 2017 US Initial Quality Study, which ranks automakers for overall initial quality.

And now the US research company has released the results of its 2017 Automotive Performance, Execution and Layout (APEAL) study. And the automaker at the very top of the pile? None other than Porsche, for the thirteenth consecutive year…

The study seeks to measure “owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat”.

JD Power says these attributes are combined into an overall index score that is measured on a 1 000-point scale. The study, now in its 22nd year, is based on responses gathered from February through May 2017 from nearly 70 000 US purchasers and lessees of new 2017 model-year vehicles who were surveyed after 90 days of ownership.

In this year’s study, the industry average index increased to 810 points, with the gap between premium and mass-market brands closing. JD Power says the average index score for the non-premium segment (804) improved by 10 points year over year, while the premium segment (845) improved by just 1 point.

Porsche ranked highest with an index score of 884, while Hyundai’s Genesis sub-brand took second overall (869), followed by BMW (855), Audi (854) and Mercedes-Benz (851).

Chrysler was deemed the most improved brand (815), with a 41-point improvement from 2016. Other brands with strong improvements included Mini (+30 points), Nissan (+27) and Honda (+25).

Jeep, Fiat and Mitsubishi found themselves at the foot of the table.

http://www.carmag.co.za/news_post/and-the-most-appealing-car-brand-of-2017-is/

 

[PhireSide]

Hyundai’s Genesis sub-brand took second overall (869)

That is pretty impressive. Pity we don't get them here, although they would be overpriced even if we were able to purchase them locally

 

[FiestaST]

They are a rather poor seller in the Euro countries as well. People just don't value or expect Sunday to play in that level of the game yet.

 

[Sumen]

That is pretty impressive. Pity we don't get them here, although they would be overpriced even if we were able to purchase them locally

And only 5 will get sold

 

[FiestaST]

And the world’s most valuable car brand in 2017 is…

Yes, it’s that time of the year already. The folks over at Interbrand, a leading brand agency, have revealed their 2017 Best Global Brands report, which lists the most valuable brands in the world.

Apple, Google and Microsoft took the top three spots overall, but naturally we’re most interested in the automotive sector. So, which automaker leads the way in the 18th annual instalment of the report?

Well, Toyota again claimed pole position (and seventh overall), despite its brand value falling some six percent. Mercedes-Benz took second spot, growing its brand value ten percent, while BMW remained static in third.

Honda, Ford and Hyundai occupied fourth, fifth and sixth, respectively, while Audi again took seventh. Nissan, meanwhile, climbed one place to eighth, pushing Volkswagen down to ninth. And Porsche grabbed the final spot on the table.

Interestingly, Ferrari entered the top 100 (in 88th place overall) this year, with Tesla claiming 98th. Kia Motors (69), Land Rover (73) and Mini (87) also secured places in the top 100.

The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.

The world’s most valuable car brands (with overall ranking in parentheses):

1. Toyota (7)
2. Mercedes-Benz (9)
3. BMW (13)
4. Honda (20)
5. Ford (33)
6. Hyundai (35)
7. Audi (38)
8. Nissan (39)
9. Volkswagen (40)
10. Porsche (48)

http://www.carmag.co.za/news_post/and-the-worlds-most-valuable-car-brand-in-2017-is/

 

[FiestaST]

These are the world's most valuable car brands

Toyota has retained its spot as the most valuable automotive brand followed by Mercedes-Benz and BMW, according to the Best Global Brands 2017 report.

The annual report by New York-based consultancy Interbrand lists the top 100 most valuable brands in the world, and 16 automotive companies have made the grade in the latest survey.

Unsurprisingly, the world’s two most valuable brands overall are Apple and Google, which have traded positions atop the list for the past five years. Toyota retains its spot as the most valuable car brand, but has slipped from fifth place overall in 2016 to seventh with a 6% decline in brand value.

Mercedes-Benz is ranked second among car firms and in ninth place overall with 10% growth from last year, while BMW holds steady in third spot with 0% growth year on year. Honda (+3%) and Ford (+5%) round out the top five automotive firms, while Ferrari makes its first appearance in the list down in 88th position.

Interbrand bases its rankings on three key components: the financial performance of the branded products and services, the role the brand plays in influencing customer choice, and the strength the brand has to command a premium price or secure earnings for the company.

Therefore, while the rankings are listed in terms of brand value in dollars, these values are not representative of brands’ annual revenue. Apple in the number one spot for instance, is ranked by Interbrand with a $184.1-billion brand value, but its annual revenue is closer to $220-billion.

Top 16 automotive brands:

7. Toyota: $50.3-billion

9. Mercedes-Benz: $47.8-billion

13. BMW: $41.5-billion

20. Honda: $22.7-billion

33. Ford: $13.6-billion

35. Hyundai: $13.2-billion

38. Audi: $12-billion

39. Nissan: $11.5-billion

40. Volkswagen: $11.5-billion

48. Porsche: $10.1-billion

69. Kia: $6.7-billion

73. Land Rover: $6-billion

77. Harley Davidson: $5.7-billion

87. Mini: $5.1-billion

88. Ferrari: $4.9-billion

98. Tesla: $4-billion

Top ten brands overall

1. Apple: $184.1-billion

2. Google: $141.7-billion

3. Microsoft: $80-billion

4. Coca-Cola: $69.7-billion

5. Amazon: $64.8-billion

6. Samsung: $56.2-billion

7. Toyota: $50.3-billion

8. Facebook: $48.2-billion

9. Mercedes-Benz: $47.8-billion

10. IBM: $46.8-billion

https://www.iol.co.za/motoring/industry-news/these-are-the-worlds-most-valuable-car-brands-11372067

 

[FiestaST]

And the world’s most valuable car brands in 2018 are

The annual BrandZ Top 100 Most Valuable Global Brands study, which is released by market researcher Kantar Millward Brown, shows that Toyota has managed to retain the title of the world’s most valuable car brand (for the sixth successive year) in 2018.

In the thirteenth year of the study, the Japanese automaker was ranked number 36 overall (with its brand value up some five percent to almost $30-billion), with Google, Apple and Amazon claiming the overall podium places.

Interestingly, however, Mercedes-Benz leapfrogged BMW to claim second in the automotive rankings, increasing its brand value by nine percent to $25,7-billion (at the same time, BMW managed four percent growth to $25,6-billion).

Ford, meanwhile, claimed fourth (despite its brand value shrinking some two percent to $12,7-billion), and Honda fifth, Nissan sixth and Audi seventh. Tesla increased its brand value by a massive 60 percent to $9,4-billion to retain eighth place, within touching distance of the Ingolstadt-based automaker above it.

Maruti Suzuki grabbed ninth (with a brand value of $6,38-billion), while Volkswagen likewise returned to the table to snaffle tenth, growing its brand value to just under $6-billion. Land Rover and Porsche, which occupied the final two places in 2017, thus fall from the table.

World’s most valuable car brands for 2018

1. Toyota $29,99-billion
2. Mercedes-Benz $25,68-billion
3. BMW $25,62-billion
4. Ford $12,74-billion
5. Honda $12,70-billion
6. Nissan $11,43-billion
7. Audi $9,63-billion
8. Tesla $9,42-billion
9. Maruti Suzuki $6,38-billion
10. Volkswagen $5,99-billion

http://www.carmag.co.za/news/worlds-valuable-car-brands-2018/

 

[Zophos]

That's a huge drop from last year's figures!

 

[FiestaST]

And the world’s ‘most valuable’ automotive brand in 2018 is

Yes, it’s that time of the year already. The folks over at Interbrand, a leading brand agency, have revealed their 2018 Best Global Brands report, which lists the most valuable brands in the world.

Apple, Google and Amazon took the top three spots overall, but naturally we’re most interested in the automotive sector. So, which automaker leads the way in the 19th annual instalment of the report?

Well, Toyota again claimed pole position (and seventh overall), with its brand value climbing some six percent year on year. Mercedes-Benz took second spot (and eighth overall), growing its brand value two percent, while BMW again claimed third (and 13th overall), despite a one percent drop in its value.

Honda, Ford and Hyundai occupied fourth, fifth and sixth, respectively, while Nissan and Volkswagen each climbed one place to seventh and eighth, respectively. Audi, meanwhile, fell two to ninth, and Porsche again grabbed the final spot on the table.

Other automotive brands in the top 100 overall this year, included Kia (71), Land Rover (78), Ferrari (80), Mini (90), Harley-Davidson (93). Subaru, meanwhile, entered the list in the final position of 100.

The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.

Interbrand’s 2018 list of the most valuable car brands (overall ranking in parentheses):

1. Toyota (7)
2. Mercedes-Benz (8)
3. BMW (13)
4. Honda (20)
5. Ford (35)
6. Hyundai (36)
7. Nissan (40)
8. Volkswagen (41)
9. Audi (42)
10. Porsche (52)

http://www.carmag.co.za/news/and-the-worlds-most-valuable-automotive-brand-in-2018-is/

 

[FiestaST]

And the world’s most valuable automotive brands in 2019 are

The annual BrandZ Top 100 Most Valuable Global Brands study, which is released by market researcher Kantar Millward Brown, shows Toyota has retained the title of the world’s most valuable car brand (for the seventh successive year) in 2019.

In the fourteenth year of the study, the Japanese automaker was ranked 41st overall, down five places on its 2018 position (with its brand value decreasing three percent). For the record, Amazon, Apple and Google claimed the overall podium places.

Mercedes-Benz remained in second place on the automotive list, with BMW again close behind in third. Interestingly, Honda moved up one spot to fourth in 2019, forcing Ford down to fifth.

https://www.carmag.co.za/news/indus...-most-valuable-automotive-brands-in-2019-are/