Top 10 'most valuable' car brands

L-Dog

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Can't beliewe Tesla is there, doing well for such a new company. Based on the numbers everyone seems down so it is either a global recession or the smaller players are making inroads
 

FiestaST

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And the world's most valuable automotive brand in 2019 is

Well, Toyota again claimed the top spot (and again seventh overall), with its brand value climbing five percent year on year. Mercedes-Benz took second spot (and eighth overall), also growing its brand value five percent, while BMW again grabbed third (climbing to 11th overall), increasing its value by a single percent.

Honda, Ford and Hyundai occupied fourth, fifth and sixth, respectively, while Volkswagen, Audi and Porsche each climbed one place to seventh, eighth and ninth, respectively. Nissan, meanwhile, fell three to tenth, clinging to the final place on the table.

Other automotive brands in the top 100 overall this year included Ferrari (77), Kia (78), Land Rover (85), Mini (90) and Harley-Davidson (93).


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FiestaST

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10 most valuable automotive brands in the world for 2020 announced

The 2020 BrandZ Top 100 Most Valuable Global Brands report has been released, giving us a look at the 10 most valuable automotive companies in the world.

Interestingly, the report claims the world’s most valuable brands saw their total brand value increase by 5,9 percent despite the far-reaching impacts of COVID-19 (that said, the automotive sector suffered a 7,0 percent drop). Indeed, the total brand value of the top 100 global brands hit $5-trillion, according to the study (which is in its 15th year).

So, what exactly happened in the automotive sector? Well, Toyota (ranked 48th overall) again topped the table, despite losing three percent of its brand value year-on-year. Mercedes-Benz (56th overall) placed second, just ahead of rival BMW (61st overall).


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FiestaST

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10 most valuable automotive brands in the world for 2020 revealed

The folks over at Interbrand have published their 2020 Best Global Brands report, which lists the most valuable brands in the world.

Apple, Amazon and Microsoft claimed the top three spots overall, but naturally we’re most interested in the automotive sector, global pandemic or not. So, which automaker leads the way in the 21st annual instalment of the report?

Well, Toyota again claimed the top spot (and seventh overall), despite its brand value dropping some eight percent year on year. Mercedes-Benz stayed in second spot (and eighth overall), with its brand value falling three percent, while BMW again grabbed third (and 11th overall), with its value dropping by four percent.

Honda, Hyundai and Tesla occupied fourth, fifth and sixth respectively, with Ford, Audi and Volkswagen in seventh, eighth and ninth respectively. Porsche, meanwhile, completed the table in tenth.

Check out Interbrand's 2019 list of the most valuable car brands below:

1. Toyota (51,595 $m)
2. Mercedes-Benz (49,268 $m)
3. BMW (39,756 $m)
4. Honda (21,694 $m)
5. Hyundai (14,295 $m)
6. Tesla (12,785 $m)
7. Ford (12,568 $m)
8. Audi (12,428 $m)
9. Volkswagen (12,267 $m)
10. Porsche (11,301 $m)

 

FiestaST

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These are the 10 most valuable automotive brands of 2021

The team over at Interbrand has published its 2021 Best Global Brands report, which lists the most valuable brands in the world.

Once again, Apple, Amazon and Microsoft claimed the top three spots overall, but naturally we’re most interested in the automotive sector, global pandemic or not. So, which automaker leads the way in the 22nd annual instalment of the report?

Yet again, Toyota claimed the top spot (and seventh overall), with its brand value increasing by five per cent year-on-year. Mercedes-Benz stayed in second spot (and eighth overall), with its brand value rising by three percent, while BMW again grabbed third (and 12th overall), with its value rising by five percent.

Tesla, Honda and Hyundai and occupied fourth, fifth and sixth respectively, with Audi, Volkswagen and Ford in seventh, eighth and ninth respectively. Porsche, meanwhile, completed the table in tenth.

Tesla’s result comes as an impressive feat as it jumps from sixth to the fourth spot after having only re-entered the year before.

The rankings are based on three key components that contribute to a brand’s cumulative value: the financial performance of the branded products and services; the role the brand plays in influencing customer choice; and the strength the brand has to command a premium price or secure earnings for the company.
  1. Toyota – $54,107 million
  2. Mercedes-Benz – $50,866 million
  3. BMW – $41,631 million
  4. Tesla – #36,270 million
  5. Honda – $21,315 million
  6. Hyundai – $15,168 million
  7. Audi – $14,474 million
  8. Volkswagen – $13,423 million
  9. Ford – $12,861 million
  10. Porsche – $11,739 million
 
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