for one , Angry Joe. He mentioned he got the blue tick when he went to PAX (?) and Twitter had a rep there. He paid nothing (
)
At the 20:35 mark
These are the requirements it takes, as a content creator, to receive the blue tick,
Established digital content creators who consistently publish original content (regardless of platform) for at least 6 months prior to applying and meet the follower or mention criteria listed below for other influential individuals.
Prerequisites:
- Account is reflecting an individual, not an organization
- Account meets criteria for significant platform presence (top .05% of mentions or follower count) in their geographic region
- Account must satisfy the criteria outlined in the above category denoting active accounts
You may also be required to provide the following information to determine your notability and authenticity:
- A profile on Google Trends with evidence of recent search activity
- A stable Wikipedia article about you that meets the encyclopedia’s notability standards for people
- Links to 3 or more featured references within the 6 months prior to applying in news outlets that meet the News criteria above; including specialty publications related to your profession or expertise
- A link to a content page outside of Twitter that shows your published content over the last 6 months
- Official websites or news articles published by already Verified organizations that reference the applicant’s Twitter handle or registered email address can help authenticate the applicant's account.
prior to this, celebrities got it due to the 'impersonation' issue which is still expressed and persistent to this day. To quote this The Guardian piece,
World’s richest person plans revamp of social media platform, asking users if he should bring back Vine
www.theguardian.com
There are about 400,000 verified users on Twitter, as of 2021, but the program has long been plagued with problems. Introduced in 2009 as a response to a growing wave of celebrity concerns about impersonation – including from Kanye West, who blogged that “EVERYTHING THAT TWITTER OFFERS I NEED LESS OF” – the “blue tick” rapidly came to be a status symbol, rather than simple proof of identity.
That led to Twitter withdrawing the verification status from controversial users such as the rightwing personality Milo Yiannopoulos, facing criticism for granting it to white supremacists, and eventually pausing the entire program for a number of years before resuming it in 2021.
all in all, there are requirements which need to be earned, and Twitter do give blue ticks to 'notable' advocates during special times. I don't know where The Guardian got the ~400 000 users, since Twitter isn't providing that data, but that would be less than 1%. Nobody is asking the masses to pay, like nobody needs a tick to post.
In the case a user with a status symbol is unhappy and unwilling to pay, there are other places to go to. Instagram gives ticks too, and has almost the same requirements as Twitter used to have.
- Notable: Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don't consider paid or sponsored media content as sources for review.
It is almost like blue ticked people are in the view that they are about to lose their relevancy.