That's not entirely true, our margins on Synology as a brand are actually quite low, shipping costs on the Synology products are around 15-20% because of the size and weight of the devices.
If you're getting 20-30% discount off the devices you still need to factor in shipping costs, customs clearing costs, VAT, land side costs etc... so once you've gone through the pain of doing this you'll probably find that it wasn't actually cheaper.
Dont forget then that the warranty is handled with Synology directly and if the unit did fail you'd need to ship it back to Taiwain, if the unit is purchased through ourselves we offer a local warranty on the product.
True. I do think it is great that you guys bring them in and perhaps you will eventually be in a better negotiating position. I ordered and imported a Synology DS1010+ in 2010 directly from Synology Taiwan. The DS1010+ retailed at that point in time at USD900-USD970 (Amazon had it at USD950). I managed to get it from Synology for USD666 (with USD exchange of R7,30/USD back then the device was R4900). Shipping, insurance duties etc was another 2,5K and it worked out roughly 7,5K.
The DS1512+ (basic features as DS1010+ and same firmware) comes in at almost 10K with you guys (this excludes HDD). I would guess that the DS1512+ would go for about 5-6K from Synology directly and their margin would still be high, considering that the Synology is really just a nice case with MB, fans and network - I would think technically it compares to the HP microservers (which go for 2K).
Nonetheless the Synology is a great device - my DS1010+ has been running 24/7 for 3 years now (5 x 3TB drives) and my DS107+ is now about 6 years old and no issue.
Personally I would rather go with a HP microserver. A DS1512+ would cost you 10K just for the case and you would pay 5K (for 5x1TB) or 9K (for 5x3TB) drives - quite hefty pricing...