Volkswagen, General Motors, and others pause Twitter advertising

[Hanno Labuschagne]

Volkswagen, General Motors, and others pause Twitter advertising

General Mills Inc., said it’s temporarily pausing advertising on Twitter, joining Pfizer Inc., Volkswagen AG’s Audi and other brands rethinking their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company.

“We have paused advertising on Twitter,” said Kelsey Roemhildt, a spokesperson for General Mills. “As always, we will continue to monitor this new direction and evaluate our marketing spend.”

[Bloomberg]

 

[The_Right_Honourable_Brit]

Yet you lot were fine with far left nutjobs dominating the conversation?

OK.

 

[Pak Fa Fui]

So his Tesla competitors are concerned, interesting

 

[surface]

Are we boycotting VW & GM now ?

 

[supersunbird]

General Mills?

 

[mr_norris]

Yet you lot were fine with far left nutjobs dominating the conversation?

Oh yawn.

 

[TheMightyQuinn]

Are we boycotting VW & GM now ?

"We"? Who's "we"? You and your Perth auditing team?

 

[s0lar]

As always, we will continue to monitor this new direction and evaluate our marketing spend.”

 

[TheMightyQuinn]

Oh yawn.

rethinking their presence on the platform now that Elon Musk has taken over and is making his mark on the social media company.

Oh yawn indeed....

 

[system32]

It's not an airport, these brands don't have to announce that they leaving unless they want Twitter to fail by creating an exodus.

 

[Vorastra]

It's so blatant lol

 

[TelkomUseless]

Going to have to sell a lot of blue ....

 

[Pak Fa Fui]

It's not an airport, these brands don't have to announce that they leaving unless they want Twitter to fail by creating an exodus.

It is not that far fetched that companies start leaving the platform

 

[RudderVator]

Are we boycotting VW & GM now ?

Not really boycotting if you avoid it like the plague anyways

 

[Markd]

The nice thing is that I dont think Musk would even really care. At the end of the day, companies are shallow and driven primarily by profit. So if you can convert an audience into money, and Twitter has said audience, then eventually these companies will be back at the bowl for dinner.

 

[#name?]

The nice thing is that I dont think Musk would even really care. At the end of the day, companies are shallow and driven primarily by profit. So if you can convert an audience into money, and Twitter has said audience, then eventually these companies will be back at the bowl for dinner.

He does care. Twitter is small fish in marketing game. It needs the advertisers more than they need it.

https://twitter.com/i/web/status/1588538640401018880

https://twitter.com/i/web/status/1588676939463946241

 

[RonSwanson]

They aren't leaving because it's a good business decision, they are leaving due to the pressure from the leftist lobby groups. Think of it as a Libtard Tax.

No doubt some companies who are less inclined to be swayed by these Philistines will stay, and a whole lot more, who felt uncomfortable in the previous toxic environment, would join.

 

[xcaliber]

Awesome. More and more should leave twitter. Let twitter be his grave.

 

[Markd]

He does care. Twitter is small fish in marketing game. It needs the advertisers more than they need it.

https://twitter.com/i/web/status/1588538640401018880

https://twitter.com/i/web/status/1588676939463946241

If Twitter fails Elon Musk is still going to be a billionaire and +-5,000 (whatever the post-sacking count is) will be unemployed. The point I was trying to make is I dont think he's going to change the principles he's working to just because some companies stop advertising on twitter.