HapticSimian
Honorary Master
- Joined
- Apr 22, 2007
- Messages
- 15,950
It all depends where VWSA wants to position the Up! in the market. My guess is that because they have the Vivo and they will milk it to the end of time (like the Citi) they will keep the Up! somewhere between the Vivo and Polo. Unlike Europe where the Up! is the cheapest entry level VW we have the Vivo here, add to that some similarly sized competition like the Adam and 500 which are way more up market by the way, and VWSA has a cheap small car they can sell at a high price. The South Africa car buyer is one of the stupidest around and they will easy believe the Up! is competition for the Adam or 500.
The pricing's right there in the OP? :erm:
Up! is positioned below Vivo, if only slightly. VWSA will want to protect the Vivo market because it is locally produced, but I think that is going to prove quite the challenge...
