Further research indicates that the first major ramp can be attributed to the audience mistaking the iPhone 5 for the Galaxy S3. A spokesman said it happens frequently nowadays since the two products are identical, except that the newer iPhone is smaller and has less features but hey .. at least it's shiny and no you can't sue as they already have the patent for that.
When presented by this infographic, a control group spokesman said 'Wow, they track the audience's reaction on social networks now? .. seems I've been using Facebook wrong'. He also confidentially mentioned that the deepest trench in the graph wasn't due to the A6 chip announcement, but in fact due to a vicious rumour that the avocado dip was finished. Luckily, a waiter brought another plate which caused the graph to spike again, although consensus was that the second batch definitely lacked the spicyness of the first.
Using social media to track public's reaction to iPhone 5. Now that I can still understand, but WTF does this even mean?
".. helping brands uncover valuable new audiences at scale."
:wtf: