Buy Hitachi drives? Do you really want to? They might have the name, but are they the same? Do they still have the IBM DNA? I dunno ...
IBM DNA, you ask?
There's a history, which might briefly amuse those with an idle Wednesday moment.
As you know, IBM invented the moving-head direct access magnetic storage device we know today as the HDD. The RAMAC 350 was released in 1956, and stored just under 4MB, a massive amount of data at the time (a larger drive was cancelled because the market for it was too small).
In the early 70s, IBM released a new storage system that didn't require the heads to be unloaded from the media. This project was codenamed
Winchester and had two 30MB modules in a 30/30 config. The codename was inspired by the Winchester 30/30 rifle - and the name stuck until the end of the millennium. For years, PC HDDs were called Winchester drives.
During the 70s and 80s, IBM faced a marathon 17-year anti-trust lawsuit aimed at breaking up the company - it was bigger than the next nine IT companies combined - and this seriously defocussed management. And so the Great Change began, a tumble from the top.
Now, IBM kit was universally recognised as the pinnacle of engineering and manufacturing excellence.
Fortune's Most Admired for nearly a decade in a row. By 1984, it had reached $84b in sales, and immense profits. IBM spent more on R&D than the total revenues of the next biggest IT company, to give just one benchmark of its dominance. "No-one was ever fired for buying IBM" said many a hapless competitor salesman. Everyone in IT wore blue suits, except ICL and Hitachi salesmen.
It was mostly EDP, then DP, and storage was called DASD and DASF. Heavy metal. With midrange coming on strong following DEC's lead. Then came the IBM PC in 1983, and the Personal System/2 with OS/2 announced in 1987.
In the late 80s IBM released the world's first 3.5" drive with 1GB capacity, called the UltraStar, for its Personal System/2 (PS/2) desktops and servers. Incidentally, I personally delivered a pre-GA SCSI model to a large bank. Their special price was just under R13K in then's money, at least R150K in today's!
The IBM PC reigned supreme, but its open PC architecture was soon cloned, and with the aid of Microsoft, the Clone Wars raged. For various reasons too complex to discuss here, IBM lost the battle and decided to get out of the PC business altogether. It shut down its Personal Systems Division and sold its ThinkPad laptop business to Lenovo.
The IBM Microelectronics Division that made HDDs was scaled back and switched to supplying others as an OEM, using the name DeskStar. The original UltraStar HDDs were of outstanding quality and reliability, but the new cost-reduced DeskStars had a notoriously high failure rate, and were dubbed "DeathStars". Some users even sued IBM in a class action lawsuit.
Though the DeskStar manufacturing problems were fixed by the turn of the century, this unpleasant experience prompted IBM to get out of the small HDD business altogether, and it sold the business lock, stock and manufacturing plants, to Hitachi in 2002, forming HGST. Hitachi continued to sell the IBM DeskStar under its new name. It was a leader in capacity and also MTBF specs, introducing the first 400GB, 500GB and eventually 1TB (2006) HDDs. The old IBM UltraStar name was resurrected for their data centre/enterprise drives, so the name has come full circle.
In 2012 Hitachi sold its HGST division to Western Digital. The deal allowed WD to keep the Hitachi name, as well as the DeskStar and UltraStar brands, though I see on their website the once fashionable bicapitalisation has been dropped.
I still have my original IBM and Hitachi drives. They chugged away for years, but now lie in a pile of disks too small to use.
Here's a pile of drives on a desk, snapped a few minutes ago. I pulled in a few dead WDs just for fun.
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Oh, I think Esquire still sell Hitachi HDDs...?