LinkThe FF+ slogan, ‘Slaan Terug’ (Fight Back), and its media managers’ digital and physical campaigns in the party’s green, orange and white posters, which mimic the colours of the old Afrikaner republic ‘Vierkleur’ – four-colour flag – saw its election plans fly. The party hurt the DA’s ambitious campaign to win three provinces – but, as one observer notes, most Afrikaners still voted DA.
“Everywhere we went, we heard the same thing. People were saying, ‘Jissus! It’s Eskom, it’s crime, it must stop and someone must say ‘Enough is enough’,” says Freedom Front Plus spokesperson Pieter Swart.
Added to this is the dominance of identity politics that places race at the centre of politics. Theories of whiteness and white privilege (which focus on whites as oppressors), as well as of decolonisation politics, have been embraced and claimed by only a small section of white commentators or public figures, but they are influential enough to mask how isolating and marginalising this form of politics can be.