mercurial
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It has long been noted that women love a man who can make them laugh - just look at 'sex thimble' Dudley Moore or serial dater David Walliams.
And now scientists believe they know why.
Being funny apparently makes men seem more intelligent, trustworthy - and a better bet for a relationship.
Psychologist Kristofor McCarty said: 'A quick browse of lonely hearts ads will confirm that women look for a good sense of humour in a potential partner - our research may explain why this is the case.'
Mr McCarty drew his conclusions after a study where he asked 45 women to rate the personalities behind a selection of 'lonely hearts' adverts.
Some of these were funny, others were entirely factual.
The men in the humorous adverts were rated as more intelligent - despite the descriptions containing no clues on IQ.
They were also seen as more honest and better material for a relationship or a friendship, the British Psychological Society's annual conference heard.
Mr McCarty, of Northumbria University, said: 'There was a kind of halo effect. The funny guys appear to be getting everything.
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