So why don't banks create their own payment gateway solutions outside of the normal online payment options (ie. card/EFT). To be clear, I'm talking about a bank offering the ability for online and retail merchants to receive instant payments from their customers for a low fee, like 1% or so. Effectively the bank will just be drawing the money out of their client's accounts on authorisation, taking a 1% fee, and then giving the remainder to the merchant. There's really no difference between their current solutions for cards, except there will be no third-party (ie. VISA/MasterCard).
This solves two problems: 1) the fee is lower than credit card, and 2) it's faster and less error prone than EFT.
It seems like such a gaping whole in the market, since there's no real solution that has the speed and reliability of paying with a card, but without the cost for merchants. The bank would fully control the solution, and it's easy money from customers who would alternatively just pay via EFT anyways. They could just add it as part of the banking mobile app.
So is it because of some kind of PASA restriction? Or perhaps they earn more forcing customers to buy with their credit card? Customers would still use their credit cards anyways - this would not be a replacement - but something to work alongside other options.
Thoughts?
This solves two problems: 1) the fee is lower than credit card, and 2) it's faster and less error prone than EFT.
It seems like such a gaping whole in the market, since there's no real solution that has the speed and reliability of paying with a card, but without the cost for merchants. The bank would fully control the solution, and it's easy money from customers who would alternatively just pay via EFT anyways. They could just add it as part of the banking mobile app.
So is it because of some kind of PASA restriction? Or perhaps they earn more forcing customers to buy with their credit card? Customers would still use their credit cards anyways - this would not be a replacement - but something to work alongside other options.
Thoughts?