Why is Lion beer so cheap?

LOTR

Senior Member
Joined
Sep 5, 2013
Messages
735
Lion 500 ml cans selling for R200.00 per case at my local. Asked the manager why so cheap (compared to others). His response -
1.) Trying to improve market share
2.) Takeup has not been as good as expected so they have surplus stock that needs to be turned over before it becomes old.
3.) If takeup does not improve, expect even lower prices going forward before they stop producing it.
 

ArmatageShanks

Honorary Master
Joined
Nov 3, 2013
Messages
15,099
Lion 500 ml cans selling for R200.00 per case at my local. Asked the manager why so cheap (compared to others). His response -
1.) Trying to improve market share
2.) Takeup has not been as good as expected so they have surplus stock that needs to be turned over before it becomes old.
3.) If takeup does not improve, expect even lower prices going forward before they stop producing it.

I'm sure consumption will spread drastically, if they advertise how cheap it is.
 

The_Ogre

Honorary Master
Joined
Apr 30, 2010
Messages
26,662
Speaking of beer.

If you're close to a Shoprite Liquor, pop in and grab a 12 pack (440ml) at R99. The 6 pack is also on special at R49 - normal price is R70
 

neoprema

Executive Member
Joined
Jan 12, 2016
Messages
8,271
Why is Lion beer so cheap?
Because re-cycled water is cheap....

Corona ftw!
 
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