Why Vodacom M-Pesa flopped in South Africa

deweyzeph

Executive Member
Joined
Apr 17, 2009
Messages
8,781
Capitec pretty much screwed up any chance they had. Once Capitec came into the market all the big banks started offering similar offerings to capture the unbanked low-income segment.
 

konfab

Honorary Master
Joined
Jun 23, 2008
Messages
29,523
Regulation like FICA also makes it difficult to do something like this.
 

Chevron

Serial breaker of phones
Joined
Oct 2, 2007
Messages
25,901
Also contributing factor is that in Swahili "pesa" means money. They should have changed the branding to work with South African, African languages.
 

NeonNinja

Neon Resident
Joined
Nov 22, 2009
Messages
22,830
Also contributing factor is that in Swahili "pesa" means money. They should have changed the branding to work with South African, African languages.

|swu'hee-lee|
The most widely spoken Bantu language.
 
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